Nowadays nobody wants to go out of trends or fashion. Everyone likes to try new fashion etiquette and trending styles. Fashion Merchandising plays a significant role in the Fashion Industry. They handle powers including both arts and commerce i.e., fashion and marketing at the same time. It’s a diverse platform for both fashionistas and marketers. This article is the ultimate guide for seeking Fashion Merchandising as a part of your career.
Exploring the duties and responsibilities of a Fashion Merchandiser
A Fashion Merchandiser controls a retail shop along with the marketing side. He creates eye-catching retail banners to drive his target audience and make a purchase. They are responsible for attracting customers at the right time for making their target sales. There are certain duties and responsibilities aligned with the role of a Fashion Merchandiser. They are mentioned below.
Duties of Fashion Merchandiser-
- 1. They attend fashion shows and events.
- 2. They need to predict fashion trends.
- 3. Understand the current market demand and crisis.
- 4. Make an advanced plan for buying and selling trending fashion.
- 5. Selecting the perfect pricing for the consumers.
- 6. They need to plan and design merchandise displays.
- 7. Creating a hesitant-free environment for potential customers.
- 8. Arranging and ensuring fashion photoshoots for display and catalogs.
- 9. Proper use of attractive mannequins for fashion and apparel display at retail shops.
Skills required to be a Professional Fashion Merchandiser
- 1. Awareness of the latest fashion trends.
- 2. Attention to detail in fashion and apparel.
- 3. Good communication and customer service skills.
- 4. Proper knowledge of marketing and technical skills.
- 5. Basic and advanced knowledge of using computer software.
Top Colleges for Fashion Merchandising in India
- 1. Parul University
- 2. Sharda University
- 3. Amity University
- 4. Mody University
- 5. National Institute of Fashion Technology
- 6. Pearl Academy of Fashion
Top Colleges for Fashion Merchandising in the World
- 1. Fashion Institute of Technology, New York
- 2. London College of Fashion, London
- 3. Stephens College, Columbia
- 4. Fashion Institute of Design and Merchandising, Los Angeles
- 5. Parsons School of Design, New York
Advantages and Disadvantages of Fashion Merchandising as a Career
| Advantages | Disadvantages |
| High Demanding Job | Heavy workload due to several duties |
| Multiple sectors of job role | Massive market competition |
| Understanding various fashion cultures and tradition | Unstable workdays |
| Personal development and social networks | Over-tiring and stress |
| Growth knowledge and skills | Stubborn clients and their unusual behavior |
FAQs
Q. What are the basic five R’s of Fashion Merchandising?
A. The basic five R’s of Fashion Merchandising are the right place, right time, right product, right quantity, and right price.
Q. What are the four fundamentals of Fashion Merchandising?
A. The four fundamentals of Fashion Merchandising are Product, Placement, Pricing, and Promotion.
Q. What are the common merchandising mistakes I should avoid?
A. Some of the common merchandising mistakes one should avoid are poor customer service, confusing displays, overpricing, unsocial behavior with customers, etc.
