In a world where artificial intelligence (AI) is reshaping how businesses connect with customers, IIM Calcutta, ranked 5th by NIRF 2024, has joined forces with Emeritus to launch the Strategic Marketing for Leaders: Leveraging AI for Growth programme. This 18-week online course, starting June 30, 2025, is a game-changer for marketing professionals, digital strategists, and consultants looking to harness Generative AI and data analytics to drive business success. With 70% of Indian CEOs expecting AI to transform value creation (PwC Global CEO Survey 2024), this programme is perfectly timed to meet the rising demand for AI-savvy marketing leaders.
- IIM Calcutta partners with Emeritus for an 18-week online programme.
- Focuses on AI-driven marketing, predictive analytics, and customer-centric strategies.
- Designed for mid- to senior-level professionals in marketing and related fields.
Who’s This Programme For?
Key Points:
- Targets professionals in retail, FMCG, tech, e-commerce, and media.
- Open to graduates/diploma holders (10+2+3) with no prior tech experience needed.
- Ideal for those transitioning to strategic leadership roles.
Whether you’re a mid-level marketer aiming for the C-suite or a digital strategist looking to sharpen your AI skills, this programme is tailored for you. It’s designed for professionals in retail, FMCG, technology, e-commerce, and media, as well as consultants and category managers focused on customer engagement and market expansion. No coding expertise is required—just a passion for blending classical marketing frameworks with modern AI tools. As Avnish Singhal, Executive Vice President at Emeritus, puts it, “This programme empowers professionals to build impactful campaigns and lead with confidence in a digital-first world.”
What You’ll Learn: A Blend of Theory and Practice
Key Points:
- Covers predictive analytics, Generative AI, and omnichannel strategies.
- Features case studies on brands like Nike, Apple, and Southwest Airlines.
- Includes simulations, a capstone project, and an optional campus networking event.
The programme’s curriculum is a dynamic mix of asynchronous video lectures and live online sessions led by Prof. Saravana Jaikumar, a renowned IIM Calcutta faculty member. You’ll dive into real-world case studies featuring global giants like Nike, Apple, and Southwest Airlines, alongside hands-on simulations and a capstone project to apply your skills. Key learning outcomes include:
- Mastering predictive analytics and Generative AI for personalized marketing.
- Building customer-centric strategies using omnichannel marketing and customer journey mapping.
- Enhancing branding, pricing, and performance marketing with data-driven insights.
An optional one-day networking event at IIM Calcutta’s campus adds a chance to connect with peers and industry experts, making learning both practical and engaging.
Why Choose IIM Calcutta’s Programme?
Key Points:
- Backed by IIM Calcutta’s Triple Crown accreditation (AMBA, EQUIS, AACSB).
- Offers a Certificate of Completion and Executive Alumni status.
- Costs Rs 1.3 lakh + GST, starting June 30, 2025.
IIM Calcutta’s global reputation and Triple Crown accreditation ensure world-class training. Upon achieving a minimum 65% in evaluations, participants earn a Certificate of Completion and the prestigious IIM Calcutta Executive Alumni status, opening doors to a network of over 32,000 professionals. Priced at Rs 1.3 lakh + GST, this programme offers unmatched value for marketing leaders aiming to stay ahead in a tech-driven world.
The Future of Marketing Is Here
Key Points:
- Addresses the 71% of Indian retailers planning to adopt Generative AI (EY’s AIdea of India: 2025).
- Equips professionals to lead in a rapidly evolving digital landscape.
- Apply now at iimcalcutta.emeritus.org for a transformative career boost.
With 71% of Indian retailers gearing up to adopt Generative AI in the next year (EY’s AIdea of India: 2025), the demand for AI-skilled marketers is skyrocketing. This programme equips you to lead data-driven marketing initiatives, create scalable growth strategies, and navigate complex market dynamics. Ready to transform your career? Visit iimcalcutta.emeritus.org to apply and take the first step toward becoming a marketing leader in the AI era
